People all across the world use cell phones, and mobile applications account for 90% of the time spent on them. These figures alone make it clear that businesses can’t afford not to have their own mobile apps. If people can receive software updates on their phones, they are likely to use these updates and spend more time engaged with the brand. Statistics show that more than 70% of consumers have used a smartphone or tablet to connect with a brand online or place an order.
According to the research published by Google, 43% of consumers have shared feedback about a company’s products or services via social media sites and 40% go online to search for reviews (positive and negative). If companies don’t provide users with an option to connect with them via mobile devices or offer a mobile app version of their website, they miss out on potential customers.
But what about the other 10%? This article will examine the many benefits of mobile apps for your business, which include customer satisfaction, greater customer loyalty, increased customer retention rates and more customers through word-of-mouth marketing. Ask yourself this: without your own mobile app, how do you think potential customers will find out about you from their phone?
1. Minimised Expenses:
Today, you can have a smartphone app developed in less than a day for well under $5,000. With the increasing popularity of smartphones and tablets, this trend is likely to continue. So if your business allows customers to pay with their mobile apps, your costs will be drastically reduced.
2. Higher Grades:
Mobile apps are 100% compatible with all major operating systems including the iPhone, Blackberry and Android smartphones and tablets. Apps have features that allow them to work on these different types of devices without any problems or compatibility issues. As long as you have an internet connection on your smartphone or tablet device, then you can use your phone or tablet device with an app installed.
3. Enhance Customer Service:
There are various features to consider, such as customer reviews and ratings. By having a mobile app, your business can enable customers to take their business experience with them wherever they are. This will enable your customers to feel more confident in making their shopping experience with you.
4. Increased Customer Loyalty:
App building allows enterprises to collect online and offline information about their customers. A smartphone or tablet application has the potential to serve as a valuable marketing tool for businesses who have developed an app for smartphones or tablets and offer it free of charge on places like Google Play or the App Store. With this tool, businesses can identify those who have used their service before to enhance future relationship-building initiatives over the phone and by mail.
5. Leverage Technology Trends:
Presently, there are a great deal of smartphone and tablet users, especially among the youth, who use their phones as an extension of themselves. As technology grows and gets more sophisticated with the advancement of apps, businesses should see increased chances of drawing in a greater number of customers through mobile app marketing. Today’s technology trends are infused in apps. For instance: geo-location tags for customer service queries; GPS for marketing applications; and security features for credit card transactions.
6. Customer Satisfaction:
Customers who use mobile applications spend significantly longer on them than those who use websites or regular emails to communicate with businesses. That’s because mobile applications are designed to be engaging and interactive, allowing for transactions to be made in the palm of your hand. They are also fast and easy to complete, which works well for people who do not have a lot of spare time on their hands.
7. Increased Customer Retention:
With an app for smartphones or tablets installed, you can easily capture phone numbers and improve customer retention by offering special deals and promotions on your website. Customers will be able to use their mobile phones as a payment method on websites that provide credit card processing services. Businesses who don’t have an app will have to encourage customers to type in their credit cards directly when making online purchases with them.
Benefits of using the businesses mobile apps:
1. Better brand recall:
The power of mobile apps lies in its ability to place your business’s name directly in front of your customers. An app for smartphones or tablets is a great branding tool. With an app, people can get updates about your business without having to remember your website or email. They can also share information about your products with their family and friends via social media platforms like Facebook and Twitter.
2. Improved customer service:
Customer service should be a priority if you want to succeed in today’s marketplace. The best way to maintain good working relationships with customers is through the use of an app that makes it easier to find answers to common questions, solve problems and find other resources which will benefit them when dealing with your company.
3. Increased marketing capabilities:
Businesses who take advantage of an app for smartphones or tablets can reach out to more people within a short period of time. Customers will be able to find information about your products and services effortlessly. Providing links to social media platforms such as Twitter and Facebook can help you expand your reach even further.
4. Increased sales opportunities:
If you have an app for smartphones or tablets, then you have access to everything that’s important to your customers. This will enable you to make smart business decisions, spend money wisely and pursue profitable opportunities based on the information available through applications downloaded by your customers on their phones or tablets.
Final Verdict:
The advent of mobile devices has witnessed the introduction of mobile applications as a marketing tool for business. Instead of relying on other marketing channels, businesses should consider developing their own apps. You can create your business’s own mobile applications from any country at no cost. Simply through a “click and install” or “download and install” process, you can start collecting feedback for your marketing campaigns immediately. Crowdsourcing is a good way to get feedback from your potential customers on what they want from you.
